Manufacturer Rides Wave to New Incentives

As automakers discovered a long time ago, consumers like to have options when it comes to major purchases. So Yamaha developed purchasing programs for personal watercraft (PWCs).

For the first time, starting in 2014, Yamaha offers leasing options, for 36- or 48-month terms. Yamaha also started to offer certified preowned PWCs for sale in 2014, which is another industry first. All certified preowned models come with a 1-year warranty, which is the same as the warranty is for new models. Finally, Yamaha introduced in 2014 the first guaranteed buyback and trade-in programs for consumers who purchase a new PWC. After you own the PWC for 3 years, you’re given a 30-day window in which you can return or trade it in. Yamaha says it will buy back the PWC at a cost that’s based on National Automobile Dealers Association’s published pricing value.

Based on our evaluation of NADA pricing values from 2010 to 2013, you should expect a depreciation of about 30 percent over 3 years.

Kawasaki and Sea-Doo parent company BRP gave no indication whether they plan to provide similar programs.