No simple answers when shopping for streaming video

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Consumer confusion abounds in the streaming-video arena, and it isn’t about to improve, says Dan Rayburn, who is a principal analyst at market-research company Frost & Sullivan.

“The market is so fragmented that consumers don’t know what content is available on what service, at what quality, at what price,” Rayburn says. He says “no chance” exists that Internet companies will simplify streaming video.

Rayburn’s comments come after Amazon and Hulu in April 2014 announced the purchase of past seasons of TV shows, tapping into the “binge viewing” trend that Netflix dominates.