The harsh winter of 2013–2014 led more consumers to shop for an SUV than they did in previous winters, according to a March 2014 report from Swapalease.com. However, Christopher Hopson of market-research company IHS doesn’t expect prices of SUVs to drop as a result of the increased demand. He adds that it also won’t be any easier necessarily to find an SUV at a dealership in the coming months.
Hopson says it’s standard for automakers to sell more SUVs in the winter months, and sales typically slow in the spring and summer. The only way that the production or prices of SUVs would fall is if sales were to remain slow into late 2014 and early 2015, he says. Hopson adds that he doesn’t expect this to happen.